Promotional Product Article: Campaign Planning
Whoever said, "To fail to plan is to plan to fail," was right on the money. Having and following a promotional product campaign plan is essential for your success. And we are here to help however we can.
But we can only help you achieve your objectives when you are willing to talk with us about your needs. We are here to listen, and to make suggestions. You can use or discard them, as you like. Once we know what you want to accomplish, we can help you find the right product and/or design a program to get the job done.
The following information is designed to help you think about how specialty advertising can help you work smarter. Specialty advertising is not about products to give away, it's about target specific marketing.
Every item is an advertisement. Such advertising requires five critical elements: 1) an objective, 2) a market, 3) a message, 4) an item, and 5) a distribution plan. Your promotional product advertisement will remain with your customer or potential customer for months, and sometimes for years.
Campaign Planning
As you consider promotional product marketing, think about to the following questions/issues.
- Impact Objective — What do you want to accomplish? Why?
- Target Market — Who do you want to reach? Be very specific.
- Message/Motto/Theme — What do you want to say?
- Choose an Item — Is it useful, long-lasting, and appropriate?
- Distribution Plan — How will you get them into people's hands?
Budget
- Item Cost?
- Distribution Cost?
- Copy writing, Design & Layout?
- Total Cost?
- Other or additional costs?
Promotional Ideas for Consumers:
- Fund raising
- Team gear
- Family reunions
- Political campaigns
- Customer follow-up
- Customer reenlistment
- Increase customer "traffic"
Places Products Are Used:
- Desk
- Home
- Vehicle
- Wall
- To wear
- To carry
