Product Articles: Best Practices
The best practices regarding promotional products are similar to advertising and marketing best practices generally.
Cost — The cost of an item is not always the sales price. To purchase a cheap item for a "giveaway" often costs more in frustration, disappointment, and lost customers than a more expensive item. This is not to say that the most expensive item is always the best buy. Much depends upon what you intend to accomplish.
Plan — Failing to plan means planning to fail, or at least less success than is possible with a well thought out plan.
Doing it right is always less expensive than doing it over.
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